Marketing God is a crash course meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively.
Marketing God is a crash course unlike any you've had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively.
Donna Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true.
This primer on effective marketing and communication in the context of faith includes:
- Forty identified corporate strategies that are most critical to faith-based organizations
- A no-nonsense approach to marketing, branding, and positioning your parish or organization
- Simple strategies you can start using today
- Scripture references that help illustrate the strategies
- A handy glossary of marketing terms for the non-marketer
You will learn (and quickly) that marketing is not a bad word for Catholics "¬¬" or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.
Marketing God is a crash course unlike any you've had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively.
Format: | Paperback book |
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Product code: | IC924007 |
Dimensions: | 8.4" x 5.4" |
Length: | 128 pages |
Publisher: |
Our Sunday Visitor
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ISBN: | 9781681924007 |
1-2 copies | $13.46 each |
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3-5 copies | $12.71 each |
6+ copies | $11.96 each |