The Power of Habit Why We Do What We Do in Life and Business

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Why We Do What We Do in Life and Business
The Power of Habit

NEW YORK TIMES BESTSELLER - This instant classic explores how we can change our lives by changing our habits.

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal - Financial Times

In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Prologue: The Habit Cure -- Part 1. The Habits of Individuals -- 1. The Habit Loop: How Habits Work -- 2. The Craving Brain: How to Create New Habits -- 3. The Golden Rule of Habit Change: Why Transformation Occurs -- Part 2. The Habits of Successful Organizations -- 4. Keystone Habits, or the Ballad of Paul O'neill : Which Habits Matter Most -- 5. Starbucks and the Habit of Success: When Willpower Becomes Automatic -- 6. The Power of a Crisis: How Leaders Create Habits Through Accident and Design -- 7. How Target Knows What You Want Before You Do: When Companies Predict (and Manipulate) Habits -- Part 3. The Habits of Societies -- 8. Saddleback Church and the Montgomery Bus Boycott: How Movements Happen -- 9. The Neurology of Free Will: Are We Responsible for Our Habits? -- Afterword: Some Things Learned About Weight Loss, Smoking, Procrastination, and Teaching -- Appendix: A Reader's Guide to Using These Ideas -- Acknowledgments -- A Note on Sources -- Notes -- Index.

With a new Afterword by the author

Format: Paperback book
Product code: IC981605
Dimensions: 7.8" x 5.1"
Length: 383 pages
Random House Trade
ISBN: 978-0-8129-8160-5
1-2 copies $15.30 each
3-5 copies $14.45 each
6+ copies $13.60 each
Written by Charles Duhigg


Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.
Financial Times
Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.
The New York Times Book Review
Sharp, provocative, and useful.
Jim Collins
Cue: see cover. Routine: read book. Reward: fully comprehend the art of manipulation.
Bloomberg Businessweek
A fresh examination of how routine behaviors take hold and whether they are susceptible to change . . . The stories that Duhigg has knitted together are all fascinating in their own right, but take on an added dimension when wedded to his examination of habits.
Associated Press
There's been a lot of research over the past several years about how our habits shape us, and this work is beautifully described in the new book The Power of Habit.
David Brooks, The New York Times
A first-rate book--based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits.
The Economist
I have been spinning like a top since reading The Power of Habit, New York Times journalist Charles Duhigg's fascinating best-seller about how people, businesses and organizations develop the positive routines that make them productive--and happy.
The Washington Post
An absolutely fascinating . . . book [that explores] a startling and sometimes dismaying collision between the increasingly sophisticated scientific understanding of habits--how they're formed, how they can be disrupted and changed--and, among other things, companies' efforts to use that knowledge to steer your habits and money their way.
If Duhigg is right about the nature of habits, which I think he is, then trying to get rid of these bad habits won't work. Instead, what is needed is to teach the managers to identify the cues that lead to these bad habits and rewards, and then learn alternative routines that lead to similar rewards, i.e. business and personal success.
The Power of Habit is chock-full of fascinating anecdotes . . . how an early twentieth century adman turned Pepsodent into the first bestselling toothpaste by creating the habit of brushing daily, how a team of marketing mavens at Procter & Gamble rescued Febreze from the scrapheap of failed products by recognizing that a fresh smell was a fine reward for a cleaning task, how Michael Phelps' coach instilled habits that made him an Olympic champion many times over, and how Tony Dungy turned the Indianapolis Colts into a Super Bowl-winning team.
Los Angeles Times
A flat-out great read.
David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
You'll never look at yourself, your organization, or your world quite the same way.
Daniel H. Pink, bestselling author of Drive and A Whole New Mind


Charles Duhigg is an investigative reporter for The New York Times. He is a winner of the National Academies of Sciences, National Journalism, and George Polk awards, and was part of a team of finalists for the 2009 Pulitzer Prize. He is a frequent contributor to This American Life, NPR, PBS NewsHour, and Frontline. A graduate of Harvard Business School and Yale College, he lives in Brooklyn with his wife and two kids .